Gift Cards – Star Payment Systems

INCREASE SALES WITH GIFT CARDS!

Build Awareness

Encourage your sales clerks to inform your
customers about gift cards when at the checkout counter. If acustomer is having a hard time finding that “perfect gift”, suggest agift card.

Increase Visability

Display gift cards and signage prominently
within your store so that customers are aware. Placed strategically within your business, gift cards can increase impulse purchases
significantly

Special Promotions

Schedule “special promotion” days when
sales are typically slow. On special promotion days, give customers a pre-loaded gift card if they spend a certain amount at yourbusiness. This ensures your customers’ return and chances are
they’ll spend more than the value of the card!

Advertise

Advertise your “special promotion” days in your local newspaper, on your company website, through word of mouth
and by posting flyers in the area. Generate some excitement!

Build Loyalty

Mail or hand out pre-loaded gift cards in a small
denomination. It’s a great way to kickstart your program and to
build customer loyalty!

Load Refunds

Consider loading the refund amount onto a gift
card instead of providing cash back. By making this a standard
policy, you are guaranteed that the funds are spent at your
business.

365 Opportunities

Gift cards are a year-round gift. Did you know
that birthdays are the #1 occasion for gift card purchases? Other
popular occasions are anniversaries, housewarmings and weddings. The possibilities are limitless. Be sure you leverage every
opportunity by suggesting gift cards to your customers on a
regular basis

Here is How Your Business Benefits

• Enhanced Revenue: A gift card guarantees a purchase within your
store. Additionally, most purchases are more than the value of the
card.

• Customer Loyalty: When a gift card is received, it ensures that the
customer will come to your store to redeem the value. This
increases return visits and customer loyalty!

• Slippage: $1 billion in gift cards go unredeemed. This is called
breakage or slippage. Because you don’t have to provide any goods
or services for unredeemed gift cards, breakage can be a profitable
spin-off with running a gift card program.

• Increased Security: Gift cards have no value until activated,eliminating the risk of theft.
• Improved Cash Flow: You receive payment when the card is
purchased regardless of when it is redeemed.

• Brand Promotion: Customized gift card designs increase brand
awareness by putting your logo or brand image in your customers’
wallets. It’s like a mini billboard for your business!

• Ease of Use: Gift cards are easy to use, making employee training
quite simple and making it a convenient payment method for your
customers.

• Reloadable: Unlike traditional gift certificates, customers can
reload money onto their gift cards as they spend the balance.